pixel art of Toronto

Web Development.

Developing for web is hard, it doesn't start with writing code, and it doesn't end with writing code.


Design is more than drawing layouts, and deciding colour schemes. True design starts with you and the user.

Your technology (website, mobile app, etc.) doesn't exist in a bubble. Even for the most technical companies, technology is a means to an end. The best design starts with establishing those ends and working backwards.

Our design process begins with understanding your business. What do you offer? What are you hoping to achieve by launching your site? What do you really need to do that?

From there we build a user journey. How does a user interact with your site? What steps do they have to go through to achieve everything they want to do?

Then finally, the actual designs of your project. What colours are we using? What fonts and sizes? What shapes and layouts?

Design encompasses more than just look and feel, it is about the user experience. It is very personal to you and your project. That's why my team and I take advising you at this stage most seriously. Candour is one of our principles, and it underpins this stage.


Good code is more than just a fast site. It's code that can be easily understood and maintained. Good code is art.

Coding for the web is notoriously complex; with 1000 different ways to achieve the same result. We provide full-stack web development. Whether it's storing user data, creating login flows, and hosting content or it's building user interfaces, intuitive experiences, and beautiful pages - we can help.

Just to prove it, this entire site was built in-house. No WordPress, no site builders, just cold, hard code. That said, we're not anti-WordPress or any tool that makes our client's lives easier. Good development is about pragmatism, not ideology.

Whether it's a brand new ground-up website or an addition to an existing site, we pride ourselves on being able to adapt to our client's and their user's needs. Whether that means suggesting appropriate technologies for your needs, or adapting and fitting around existing in-house tools, we're ready.

Once again, it's at the heart of one of our principles, transferability. It doesn't just mean you can take your project to another developer, it means you can bring your existing project to us.


Having a website on paper and having one on the web are two very different things. How and where you launch are just as important as any design or development decision.

Good deployment is crucial to any web development project. Users are fickle; a slow load, a couple of hours of downtime, or unreliable delivery can turn a great experience sour very quickly.

More than that good deployment is good development. You shouldn't have to wait for the entire site to be built to see the structure come together. Getting code out early and online can help bring out changes in the design that you'd never pick up sketching layouts, and discussing interfaces.

We can help with setting up services, deploying sites to hosting providers, and integrating code hosting with continuous integration and deployment tools. We can help plan for scaling your project so that when the time comes to increase your user capacity, you don't have the headache of moving to a provider that can grow with you.

All of this fits with our principle of efficiency. Whether it's timeliness in deploying code and getting in front of you and your users, or efficiency in finding hosting providers who are both cost-effective but capable of scaling, efficiency is at the heart of our processes.

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From designing, to developing to deploying, we can help you do it all. Get in touch and let us discuss an approach to your project.